Wine, apples & co
THE LOVELY SOUTH AND EAST
From viticulture to flourishing tourism and innovations within technology, the south and east of Steiermark offer a wealth of opportunities for economic growth and cultural exchange.
With its charming landscapes and small historic towns such as Bad Radkersburg or Hartberg, the region in south-eastern Austria presents itself as an inspiring place for investors, travellers and locals. Embedded in a gently rolling landscape you will find a region that not only impresses with its beauty, but also with its lively and dynamic economy. The range of companies that make a significant contribution to economic wealth and the highest quality of life ranges from winegrowers who win international awards year after year to forward-thinking technology companies.
Agriculture, above all, forms the backbone of the local economy. Fertile soils combined with the Mediterranean climate allow the cultivation of a variety of crops, but the real agricultural treasure is viticulture here. Steiermark, with the wine regions of Vulkanland, Southern Styria and Western Styria, is considered to be one of the best wine-growing regions in Europe and is mainly known for varieties such as Sauvignon Blanc, Morillon and Chardonnay. A special tip is the Schilcher which thrives in the wine-growing region around Deutschlandsberg and Stainz.
One of the reasons for the fertile soil in the wine region of Vulkanland is the remnants of former volcanic hills, but the volcanic origin has brought another important economic factor with it too: a wealth of thermal spas and wellness options. When opposites such as water and fire meet, it is invigorating and decelerating at the same time. In the Thermen- & Vulkanland, the springs of the thermal spa towns of Bad Radkersburg, Bad Gleichenberg, Bad Loipersdorf, Bad Blumau and Bad Waltersdorf gush out of the ground.
The economy of Southern Styria does not just benefit from its impressive natural endowments, however, but also from internationally active companies such as Magna International, the Knill Group, Elin Motoren, TCM International Tool Consulting & Management, Jerich International, Ringana Cosmetics or Superfoods - to name just a few. But the basis of all these globally active companies is formed by a large number of small and medium-sized companies in the areas of trade, services, gastronomy, hotels, wine production, agriculture and crafts that work with great attention to detail and innovative ideas.
„We have excellent cuisine. We have warmth, we have hospitality. We are very sociable, we are down to earth and conscious of tradition. But on the other hand we are also very, very innovative. We know how to think outside the box.“
Gottfried Math, Head of TUI Austria